Marketing / (Registro nro. 5948)

Detalles MARC
000 -LEADER
fixed length control field	00773cam a22002897a 4500
001 - CONTROL NUMBER
control field	005949
003 - CONTROL NUMBER IDENTIFIER
control field	armpuni
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20160923155742.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	160923s2004####xx#a##########000#0#und#d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8420541982
040 ## - CATALOGING SOURCE
Original cataloging agency	armpuni
Transcribing agency	armpuni
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	es
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number	658.8
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip
245 10 - TITLE STATEMENT
Title	Marketing /
Statement of responsibility, etc	Philip Kotler, Gary Armstrong, Dionisio Ibáñez
250 ## - EDITION STATEMENT
Edition statement	10a. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Madrid :
Name of publisher, distributor, etc	Pearson,
Date of publication, distribution, etc	2004
300 ## - PHYSICAL DESCRIPTION
Extent	758 p.;
Dimensions	27 cm.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	ESTRATEGIAS DE MARKETING
Source of heading or term	LEMB
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	GESTION DE MARKETING
Source of heading or term	LEMB
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	MARKETING MIX
Source of heading or term	LEMB
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	PROCESO DE MARKEING
Source of heading or term	LEMB
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Armstrong, Gary
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Ibáñez, Dionisio
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	LIBRO
Source of classification or shelving scheme
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a	JPA
d	2007-03-22

Existencias
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Source of acquisition	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
				Disponible para préstamo	Biblioteca de la Facultad de Ingeniería UNMDP	Biblioteca de la Facultad de Ingeniería UNMDP	22/03/2007	Compra		658.8 658.8 K 78 2004	10886	23/09/2016	23/09/2016	LIBRO