Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01363cam a22003137a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
000756 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
armpuni |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160923144640.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160923s1994####xx#a##########000#0#und#d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
armpuni |
| Transcribing agency |
armpuni |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
338.5 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
380.1 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
380.111/12 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
381 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
382 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Braidot, Néstor P. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing total / |
| Statement of responsibility, etc |
Néstor P. Braidot |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4a ed. ampl. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Buenos Aires : |
| Name of publisher, distributor, etc |
Macchi, |
| Date of publication, distribution, etc |
c 1994 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 437 p. : |
| Other physical details |
il.; |
| Dimensions |
23 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Bibliografía, cuestionarios y conclusiones al final de los capítulos. |
| 550 ## - ISSUING BODY NOTE |
|---|
| Issuing body note |
Propuesta y marco referencial. Fundamentos de marketing. Estudio de las necesidades. Comportamiento del consumidor. Análisis del mercado objetivo. Estructura de potencial y estrategias competitivas para el crecimiento. Crecimiento a través de las estrategias de distribución y logística de comercialización, de las estrategias de precios y de las estrategias de comunicaciones e impulsión. Internalización de negocios como estrategias para el crecimiento. Sistemas de inteligencia e investigaciones de marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
ANALISIS DEL MERCADO |
| Source of heading or term |
LEMB |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
COMERCIO EXTERIOR |
| Source of heading or term |
LEMB |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
COMERCIO INTERIOR |
| Source of heading or term |
LEMB |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
COMERCIO |
| Source of heading or term |
LEMB |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
LIBRO |
| Source of classification or shelving scheme |
|
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
WDS |
| d |
1994-12-07 |